Daniel Hedenberg
Daniel Hedenberg
Founder · Full-stack & AI Architect, Weblease
Stockholm, Sweden DHBERGS@proton.me linkedin.com/in/daniel-hedenberg weblease.se

Builds, connects and automates digital systems — from integrations and custom platforms to mobile apps and AI agents. A background in both craft and leadership: electrician, store manager and business owner in two countries. Responsible for technical architecture and client relationships in the same role.

I build away the friction.

I used to run cables through walls. Today I connect business systems, apps and AI agents — so the work keeps moving without anyone having to push it along. Same trade, different wiring.

Portrait of Daniel Hedenberg
Stockholm Founder, Weblease
Based in
Stockholm, hybrid
Works with
Full-stack, integrations, AI agents
Trained in
Full-stack & digital transformation

The road here

Shop, bar, building site, codebase. Each stop taught me something the last one couldn't — and it all connects.

2025 →

Founder, Full-stack & AI Architect

Weblease · Stockholm, hybrid
  • Helps companies build, connect and automate their entire digital stack.
  • Data integration: ties business systems, databases and APIs together into one flow.
  • Systems & SaaS: CRM, ERP and custom platforms built from the ground up.
  • Apps & web: mobile apps for Android and iOS, web systems and digital products.
  • AI agents: tailor-made AI that takes over internal processes.
  • Responsible for both technical architecture and client relationships — B2B sales, technical advisory, long-term partnerships.
2024 – 2026

Electrician

Ettans El & Design AB · Stockholm, part-time
  • Electrical installations in homes and commercial premises: wiring, lighting, consumer unit replacements.
  • Maintenance and troubleshooting to keep installations safe and reliable.
  • Work in line with current electrical safety regulations and industry standards.
  • On-site customer contact — explain, solve, hand over something that lasts.
2023 – 2024

Founder, Developer & IT Technician

Mobilassisten · Stockholm, hybrid
  • Started and ran the business — everything from the first customer to the last invoice.
  • Built and maintained a web app shaped around how customers actually worked.
  • On-site IT support: installation, troubleshooting, operations.
  • Handled invoicing and finances in-house.
2022 – 2023

Founder & Project Manager

La Poblacion · Panglao, Philippines
  • Started, ran and sold the venue — the whole journey from idea to handover.
  • Built a custom point-of-sale system and was responsible for budget and regulatory compliance.
  • Cost analysis and efficiency improvements in day-to-day operations.
  • Handled legal matters, permits and guest experience in a country other than my own.
2017 – 2022

Assistant Manager

7-Eleven · Stockholm County, full-time
  • Led staff, built rotas and ran training.
  • Responsible for store operations: stock, customer service and sales.
  • Recruited and onboarded — built a workplace people wanted to stay at.
  • Kept routines, policies and safety requirements in place day to day.

Education

Digital Transformation Leader

John Ericsson Institutet (Digital transformationsledare) · 2022 – 2024

Leading and delivering digitalisation and sustainability work. AI, IoT, AR and IT security, applied to building automation, smart grids and smart cities — making what exists more efficient and building what comes next.

IBM Full Stack Software Developer

Coursera · IBM Skills Network · 2023 – 2024

Six months of intensive full-stack training in English: cloud development with containers, Kubernetes, microservices and serverless, plus front end in HTML, CSS, JavaScript, React, Bootstrap and Python. Finished with a capstone project.

Technical skills

Languages, tools and ways of working — what I actually use, from the app in your hand to the server it talks to. It all connects.

Languages

TypeScriptJavaScriptPythonSwiftKotlinSQLBashHTML & CSS

Web & frontend

ReactNext.jsTailwind CSSFramer MotionLocalisation (i18n)PWA

Backend & data

Node.jsNestJSExpress & HonoPrismaPostgreSQLRedisREST & WebSocketsStripeFirebaseMonorepo (Turbo)

Mobile

iOS · SwiftUIAndroid · KotlinTrusted Web ActivityCapacitorApp Store & Google PlayPush messages

AI & automation

Claude APIAI agentsMCP serversAgentic workflowsHeadless Chromium

Infra & networking

Linux (Debian)nginx & CaddyDockerpm2 & systemdTailscale (WireGuard)Cloudflare DNSLet's EncryptRaspberry Pi fleetSSH & rsyncGitHub

Testing & quality

JestVitestTesting LibraryPuppeteerE2E tests

Client & project

Client relationshipsProject management, phase 1 → deliveryRequirements gatheringTechnical advisoryB2B salesOperations & maintenance

Ways of working

Analytical thinkingTechnical architectureSystems integrationEnd-to-end ownership

About me

I'm passionate about IT. What drives me is understanding how things work beneath the surface — why a system holds together, where it falls short and what could be built better. I'm analytical by nature: I want to see the whole flow before I touch any part of it, and I find it hard to leave a puzzle alone.

I'm 31 and live in Stockholm. Curious by habit, positive by nature. I'm happiest with a difficult problem, a keyboard and enough time — and when I look up, I've usually learned something I didn't know I needed. It's the solutions I'm passionate about; technology is the tool.

First it was high-level football, then life took a turn and technology took over — the dream changed address, but the drive is the same. I lived in the Philippines for four years, and I go back every year. Running a business in another country taught me more about business than any course has. Training and padel keep my head clear.

My vision is to become the best version of myself — and that road isn't walked alone. It goes through people who know their craft better than I do, through daring to challenge myself and through passing on what I've learned. Building the future together and spreading what we learn is the most important thing we have.

Outside work

Training

What keeps my head clear. The discipline from it is the same discipline that gets a project over the line when it's no longer fun.

Padel

The competitive instinct from the football pitch found somewhere to go. Quick decisions, reading the opponent, adjusting and getting it right.

Travel

Four years in the Philippines and back every year. New places raise questions you'd never think of at home — and the answers come back with you.

What I do

Six things, and they usually run into each other. An integration is rarely just an integration once you see the whole flow.

Data integration

Connects business systems, databases and APIs so data is entered only once.

Systems & SaaS

Custom CRM, ERP and platforms built from scratch, shaped around the business.

Apps & web

Mobile apps for Android and iOS, web systems and digital products — from first sketch to release.

AI agents

Tailor-made AI that handles the internal steps: reads, sorts, fills in, hands over.

Technical architecture

Designs the system first, so it can be built on in two years.

Client relationships & project management

From first conversation to delivery and operations. I lead every phase — and build what we agreed on.

The hardest thing to change isn't the technology. It's people.

So how do we change a mindset?

AI and processes are the way forward

We're creatures of comfort and wary of change. So the big question is rarely whether the technology can do the job — it's how we bring people along. I don't have a ready-made answer, but I know where I start: show rather than persuade, and let the person who will use the thing see the benefit in their own day. Without efficiency gains we stand still, and those gains are made by people.

Process first, tool second

Most digitalisation projects automate a bad process and make it faster. I map out the flow before I write a line of code — half the problem often disappears right there.

An AI agent is a colleague, not a feature

An agent that reads the emails, fills in the system and hands over a finished brief does more good than ten new buttons in an interface nobody has time to open.

Start with the person who will use it

Change rarely gets stuck in the code. It gets stuck in the reception — so I build together with the people in the flow, not for them.

What isn't measured never gets better

I want to see the number before and the number after. Otherwise it's a feeling of improvement, and feelings are nothing to build on.

And this is how I lead

I listen first. It sounds simple, but that's where most changes are won or lost — someone in the room already knows where the friction is. My job is to bring out everyone's skills at full strength, not to be the one who knows the most.

I take people as they are. We're good at different things, and a team that gets to use its differences goes further than a team trying to resemble each other. That's also why I want to surround myself with people who know their craft better than I do — and then pass the lessons on.

I love to fail. It's the only way I know of to really learn.

And that's why I dare to spread my wings.

Got a process that's causing friction?

Describe the process that takes too long, and I'll tell you what can be removed and what's worth building. Asking costs nothing.